Pricey, but definitely leaves my coarse hair shiny and so soft. Glides over my hair smoothly, doesn’t pull like other flat irons. Definitely see a big difference over other flat irons.

So far, so good. Ive owned Chi's and HSI but wanted something different. It heats up very fast which is good because if you walk away for a little bit it turns itself off. Im impatient but if I go slow it really straightens and makes my hair shine. I have awful wavy, frizzy hair.

But then again everyone flat iron ive bought has worked great in the beginning, so we shall see.

Because it's freaking awesome! That's why. I have neve had my hair so straight except when I get a blow-out at the Dominican salon and now that they are closed, my hair has been constantly in a frizzy top bun. As soon as I got this, I pulled a little of my hair in the back (you know what we call the kitchen) and smoothed the hair out with ONE PASS! I couldn't believe it. I'm going to update with before and after pics, but you truly get what you pay for - and the iron is simply beautiful. I have the Rose gold one...

When my Chi hair straightener suddenly died on me (after 8 years of use) one morning, I jumped on the internet to find a same day delivery hair straightener needing a new one in a hurry. Reading the reviews on this, I thought it was a good price and had great reviews so I'd buy it to hold me over until I bought a new Chi. So I used this for about 2 weeks before my new Chi came and I loved it. I started using the new Chi I had bought, but realized it wasn't working as well as this PLUS 1 had been!

My new Chi is now back in the box I bought it in and I use this one exclusively. I have been straightening my hair since I was a teenager, almost daily (at least a touch up) and this is probably the best straightener I have ever used. I love the multiple heat settings on this so I can use lower heat on my bangs and higher heat the rest of my hair for less damage. I was a firm believer that Chi ruled all in the hair straightening world, and if you didn't pay a lot for your styling tool that it would probably crap out on you or not get the job done and this straightener proved me wrong big time. I highly recommend this product!!

Absolutely love!!! My hair is very curly and frizzy. My straighter was leaving my hair dry. I thought it was my hair. I changed shampoos/conditioners. I noticed my hair felt nice and the moment I would straighten it, it would feel dry and nappy. That's when I realized I needed to change straightest.

With my birthday coming up, I wanted a good straighter that would leave my hair straight and nice. This straighter was one of the first ones that came up and has really good reviews, and for the price!! I knew I didn't have anything to lose. Checking out, I noticed there was a 20% off coupon!!

I received it super quick! I love the way my hair felt. It straightens my hair extensions good too! Absolutely recommend it!! I used it to curl my hair and it was amazing!